The advertising agency McCann Erickson is one hundred years, and to celebrate they have completely renovated their HQ in New York, situated on the 23rd to 27th floors of 622 Third Avenue. They wanted more drama and personality; a design inspired by the classic world of advertising that they helped to build. And this is exactly what they got from the design studio Gensler and British designer Tom Dixon.
Gensler was mainly in charge of the re-design of floors 23 to 26, transforming them into a stylish yet versatile workplace with improved space efficiency. It accommodates a great variety of atmospheres including the team work and chill out areas as well as comfortable meeting rooms.
More about Gensler in diarioDESIGN.
The double-height ceilings of the old reception area were utilised to generate an open plan space inspired more in the trendiest hotel lobbies of the city as opposed to an advertising agency.
In addition, McCann sought a solution to bridge work and socialising time, not only by employees during the day at coffee and breakfast breaks but also for their clients. With this in mind, some of the spaces were designed to be used for small gatherings to entertain clients by night.
The icing on the cake is the 27th floor, designed entirely by the British Tom Dixon design studio, hence the prevalence of metallic materials ever so present in his work. Together with Gensler, Tom Dixon has converted the executive floor into a club-like ambiance.
More about Tom Dixon in diarioDESIGN.
The former cubicle layout has been replaced by an open environment, encouraging a modern and collaborative way of working. The space is now divided into various zones such as Central Park, a natural, informal and flexible area favoring communication and openness, and the Science Lab, an efficient, high-tech work zone. There is also an apartment, a lounge, a ballroom and a library, each providing unique and flexible ways of working.
